Such fashion industry event as fashion week is a great promotion
opportunity for
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latest trends such events are held throughout the world,
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the most notable are the ones held in the centers of world fashion
– New York, Paris, Milan and London. The goal of fashion week is
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just to demonstrate what is in fashion,
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the audience for the approaching trend. Therefore fashion weeks are
held in advance every six months and buyers with mass media are
given information on fashion in the coming season. New York is
always the first in the schedule with London following it and
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Milan, while Paris completes the list. The fashion week in London
this year was the tribute to the recently deceased fashion designer
McQueen. One
Pull
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Burberry with the help of digital innovation effects. The show was
streamed live on the Internet. There is a
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bigger popularity of such shows all over the world with extended
reflection in mass media. Microblogging seems to be very popular in
fashion and
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some reports concerning fashion events from central channels. Any
person is able to make it. This new trend was especially strong in
the context of current fashion week in New York
robes de cocktail. Real time media
were able to give a review of everything happening on the catwalk
and anywhere else. About 50% of all those who came to Fashion week
used Twitter and discussed all events online. The coverage of the
events in 53 % of the cases was via unofficial sources, such as
blogs. The news were published and republished,
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and linked. All this had a great impact upon
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the event. It is also noted that many non-professional reviews are
rather interesting and not worse than reviews of professional
fashion experts.